Question 1

How many times will my ad actually run?

Accepted Answer

Your ad runs 1,543 times a day. The board cycles through 8 slots at 7 seconds each — a full rotation every 56 seconds. You own one slot exclusively. No sharing, no bumping. The management system logs every single play, so there's no guessing.

Question 2

What does free ad design actually mean?

Accepted Answer

It means we build your ad for you at no extra charge. You give us your logo, brand colors, and the message you want to get across — we handle the artwork, layout, and file formatting. No agency fees, no hidden costs. Just show up and we handle the rest.

Question 3

How fast can my ad go live?

Accepted Answer

Once your contract is signed and your ad is approved, you're typically live within 3–5 business days. Need it faster? Call Johnnie directly at 575-496-9295 and he'll work with your timeline.

Question 4

Do I need to sign a long-term contract?

Accepted Answer

No. We offer spots starting at just 4 weeks — perfect for testing the medium or running a seasonal promotion. Longer commitments (3-month, 6-month, annual) get better rates. No contracts you can't afford.

Question 5

Can I update my ad after it goes live?

Accepted Answer

Yes. Ad refreshes are included in longer-term contracts. For shorter runs, updates can be arranged at a small fee. We actually encourage it — fresh creative keeps your message from going stale.

Question 6

What is DOOH advertising?

Accepted Answer

DOOH means digital out-of-home advertising. For Skyline, that means your message runs on a digital billboard in Las Cruces instead of being printed on vinyl. Digital scheduling makes it easier to launch, update, and refresh your ad while keeping the billboard visible to real local traffic.

Question 7

What is the difference between the $150 rotation and an exclusive campaign?

Accepted Answer

The $150/week local business rotation is an entry-level way to test digital billboard advertising and depends on current availability. Exclusive campaigns reserve a dedicated slot on the board, start with the standard rate card, and are best when you want maximum consistency, higher frequency, and longer-term brand recognition.

Question 8

How is Skyline Digital NM different from Lamar or Clear Channel?

Accepted Answer

Price, access, and accountability. Corporate boards often start around $450/week or more and route you through a sales team. Skyline offers a local rotation from $150/week, exclusive campaigns from the published rate card, and direct access to the owner. Johnnie built this board himself — he has skin in the game.

Question 9

What if billboard advertising isn't right for my business?

Accepted Answer

Honest answer: not every business benefits from a billboard. If yours is one of them, Johnnie will say so before you sign anything. He'd rather send you to the right channel than take your money for the wrong one.

Question 10

How much does billboard advertising cost in Las Cruces NM?

Accepted Answer

Skyline Digital NM offers a local business rotation from $150/week, exclusive digital billboard campaigns from $250/week for 4–13 weeks, $230/week for 14–26 weeks, and $220/week for 27–52 weeks. Special event rates start at $89 flat for 2 days.

Question 11

Is billboard advertising worth it for a small business in Las Cruces?

Accepted Answer

At $150/week, the I-25 billboard reaches 25,000 daily drivers at a CPM of $0.86 — lower than most digital advertising. For businesses targeting Las Cruces drivers, it is one of the most cost-effective local advertising options available.